Pasta, obtained from a blend of semolina and water, is an economical product that is easy to prepare and comes in different varieties. Durum Gıda applies its policies of system development, innovation and customer satisfaction to the production of pasta, for which it allocates a significant amount of resources. Given the fact that consumer habits are formed at a young age, Durum Gıda offers a new product, the 'Arbella Family', to encourage children to eat pasta. Within the framework of a license agreement with Warner Bros, Arbella Family comes in shapes of famous cartoon characters and is rich in vitamins and minerals, aiming to make meals times fun for children and families with healthy and delicious meals.    

To make Arbella Family even more delicious, we have also developed bronze moulds which help to keep sauces on the surface of the pasta.